Gold Coast Christmas Parade
The Gold Coast will come alive this Christmas!
The Event
The Gold Coast will come alive this Christmas with one of the biggest, FREE family events the City has ever seen on Sunday, December 6 2020.
The inaugural Gold Coast Christmas Parade will see an estimated 70 animated floats, giant helium balloons, marching bands and community groups travel down the esplanade in what is set to become an annual tradition, spreading goodwill and Christmas cheer to tens of thousands of families, locals and visitors, and presenting a unique opportunity for businesses, charities and the community to be part of something truly magical.
After years of planning and several hugely successful Christmas parades in Sydney, Master Events is bringing this spectacular event to the Gold Coast. Don’t miss your chance to be involved.
Why sponser?
Showcasing your brand in front of a captive, live audience where you can connect and engage directly with your customers is a rare opportunity.
But the opportunities reach far beyond the parade.
This is a 12-month public relations and media campaign, a launch party and a four-month intensive marketing and promotions campaign with public activations, signage around the City and advertising across all multimedia channels. Plus a television deal with Grainger TV to broadcast the parade in December, with re runs.
This is a very limited chance to have your brand highlighted throughout the year, amplified through November and showcased to hundreds of thousands of people lined the Esplanade in Surfers Paradise on December 6.
Place your business centre stage in a masterful performance that showcases the magic of Christmas and the power of community.
There aren’t many traditions that are as widely celebrated or recognised as Christmas; nor are there many events with community benefits so far reaching.
Being part of something that commemorates a much-loved custom, creates capacity in the community to share and connect, and gives opportunities for multiple charities to raise funds is an opportunity that doesn’t come around very often.
The brand exposure, public relations, televised broadcasts and mass marketing that comes with sponsoring the Gold Coast Christmas Parade will have immense benefits to your business, but it is the perceived corporate social responsibility that will have an invaluable and lasting impact that money can’t buy.
Event overview
- Large scale Christmas Parade running for 2.5km from Main Beach to Surfers Paradise full of fun, fantasy, colourful characters, performers, dancers, bands and more
- 18 x world class, animated novelty floats (up to 4.2m high and 6m long) built in Adelaide specifically for the Christmas Parade at a cost of $120k each
- 22 x huge helium filled balloons from Macy’s Thanksgiving Day Parade
- Anticipated public viewing of 400,000 including many of the 600,000 young families in the SEQ and Northern NSW area
- Employment for 700+ locals
- Unique opportunities for local businesses to leverage event and have their brand become synonymous with family, connection and community
- Extensive media, public relations, marketing and advertising campaign
- Competitions and activities including ‘Santa’s Treasure Chest’ prize, car giveaway, marching band and ‘Prince and Princess of Parade’ competitions in aid of charities
Who are we
Established in 1987, Master Events is a highly experienced large-scale events company that has run or been involved in similar and larger scale events including Christmas parades in Sydney CBD, New York’s Macy’s Thanksgiving Day Parade, Adelaide Christmas Pageant, Queen’s Jubilee, Sydney 2000 Olympics and 2018 Gold Coast Commonwealth Games.
We value our community and want to create a free Christmas parade that supports charities and offers businesses a unique opportunity to have their brand become synonymous with family, connection and community spirit.
Together with our event management team, SoldOut Events, we are committed to making the Gold Coast Christmas Parade a lasting legacy for the entire Gold Coast community.
There aren’t many traditions that are as widely celebrated or recognised as Christmas; nor are there many events with community benefits so far reaching.
Being part of something that commemorates a much-loved custom, creates capacity in the community to share and connect, and gives opportunities for multiple charities to raise funds is an opportunity that doesn’t come around very often.
The brand exposure, public relations, televised broadcasts and mass marketing that comes with sponsoring the Gold Coast Christmas Parade will have immense benefits to your business, but it is the perceived corporate social responsibility that will have an invaluable and lasting impact that money can’t buy.
Our team
Event goals
We are working together with Council and our event management team, SoldOut Events, to ensure the Gold Coast Christmas Parade is an ongoing success that values our heritage, celebrates our culture, connects our community, promotes local businesses, raises money for charities and encourages tourism.
The goal of the event is to establish and create a high quality, culturally rich, FREE family community experience that brings together people of all ages and backgrounds, and supports local businesses, clubs, schools and charity organisations.
The parade will also provide an added boost to tourism through our televised coverage both nationally and overseas.
Stats from Sydney
Some stats from Master Events’ (trading as Sydney Christmas Parade Trust) Sydney parades:
- More than 500,000 spectators of all ages, cultures and backgrounds lining the streets of Sydney CBD
- 90,000 people viewed the floats and concert in Darling Harbour after the parade (official count by Sydney Foreshore Authority), beating the Australia Day celebration crowd by 40%
- Parade televised by Foxtel and repeated three times
- Additional 22 trains were put on by State Rail and all were used
- Value of media coverage of the event in excess of $17.4 million
- $1.5 million in grants from Federal Government
- Country Women’s Association sold all 500 Christmas puddings within the first hour
- Darling Harbour paddle boat hire company reported its biggest trading day since the Sydney Olympics
Praise from Sydney
“The Sydney Christmas parade aims to promote unity and goodwill among the people of Sydney and strengthen the sense of community by encouraging people to join together to celebrate Christmas and the holiday season. Charitable organisations will also benefit from funds that the trust hopes to raise through the event, thereby sharing the spirit of Christmas with those in need.”
Prime Minister John Howard told the Daily Telegraph in 2007
Benefits to our community
In supporting the Christmas Parade event, we know that it’s important that not only will the event be managed well, but also that we are able to demonstrate how this event provides positive benefits to stakeholders and the community.
Families – This is a FREE event for all families, designed to enhance their sense of belonging to the vibrant Gold Coast community, especially for the 12,500 new residents that move to the Gold Coast annually
Residents – Running the Parade along 2.5km esplanade allows as many of the 600,000 residents of the Gold Coast as possible to view the event without impacting street traffic.
Seniors – There are 60,000 people over 65 yrs living in the Gold Coast who value community spirit and opportunities for memory making family values- based activities that they can access safely and enjoy with their grandkids.
Local Businesses – The event provides multiple levels of opportunity to the 64,500 businesses trading in the Gold Coast region to leverage the event to grow their business.
Schools – We invite schools to perform and participate in the event, as well as running competitions in conjunction with the event to award prizes to their school communities and students. Each student receives a Certificate of Participation, which may be used to add to their CV and job search processes.
We recruit and employ local talent from schools and studios in the Gold Coast.
Employment Opportunities – The event provides employment opportunities for between 700 – 1000 people (in the Gold Coast) during the project planning and event day.
Community Groups – One of our favourite features of the Parade is how it provides the 370 community clubs and interest groups in GCC region an opportunity to benefit from the event, through promotion, fundraising, and showcases their organisations volunteers and services.
Charities are given free on-float promotion and stalls at the event
Multicultural Groups – The Gold Coast is wonderful mix of cultures with 157,000 people moving to Australia to live in the Gold Coast.
The event is about sharing both the traditional Australian Christmas icons as well as rejoicing in the multicultural flavours of our community during a season of celebration.
Indigenous Culture – As part of our planning we will be consulting with local First Nations leaders to ensure that our population of approx 9000 First Nations people are active participants and that indigenous culture is included in the celebration activities.
People with Disabilities –27,500 people face physical and cognitive challenges within our community that often make participating in large scale public events inaccessible or unpleasant.
We want this event to be for everyone, therefore it’s designed to enable people with disabilities to be part of their community.
Sections of the parade area will be designed to allow better accessibility, sensory aware and enhanced visibility for people who need more space or specific access equipment.
Tourists and Tourism – Promoting QLD and Gold Coast to the benefit of businesses and the community is one of key outcomes of the event.
The event will be a spectacular experience for tourists visiting the coast during the holiday season and will be televised and recorded to allow it to be broadcast both nationally and overseas to support tourism in the Gold Coast both before and after the event.
Sponsorship Packages
Naming rights
Stake your claim on the sole opportunity to name the Gold Coast Christmas Parade and have your brand become synonymous with family, connection and community spirit, while benefiting from a 12-month PR campaign and 4-week intensive marketing, advertising and promotions campaign. That’s all your Christmas marketing (and a good chunk of the rest of the year) taken care of!
The public perception will be that YOU have gifted this Christmas Parade to the community – for free!
Stake your claim on the sole opportunity to name the Gold Coast Christmas Parade and have your brand become synonymous with family, connection and community spirit, while benefiting from a 12-month PR campaign and 4-week intensive marketing, advertising and promotions campaign. That’s all your Christmas marketing (and a good chunk of the rest of the year) taken care of!
The public perception will be that YOU have gifted this Christmas Parade to the community – for free!
Stake your claim on the sole opportunity to name the Gold Coast Christmas Parade and have your brand become synonymous with family, connection and community spirit, while benefiting from a 12-month PR campaign and 4-week intensive marketing, advertising and promotions campaign. That’s all your Christmas marketing (and a good chunk of the rest of the year) taken care of!
The public perception will be that YOU have gifted this Christmas Parade to the community – for free!
Branding – name and logo:
- The Gold Coast’s largest free, privately funded family event named after your brand
- Exclusive branding of 2 animated novelty floats (up to 4.2m high and 6m long with a build cost of $120,000 each) complete with captivating live performers and signage across the floats and the motorised vehicles towing them
- Your brand across all television broadcasts including dedicated production with Grainger TV
- Your brand across all advertising including print, television, radio and online
- Your brand across all marketing and souvenir collateral including official event program, souvenir caps and Santa hats, flyers and letterbox drops
- Your brand across all digital assets including website, Facebook and Instagram
- Your brand Gold Coast Christmas Parade competitions and giveaways including ‘Prince and Princess’ competition, ‘Santa’s Treasure Chest’ prize and new car giveaway.
Paid advertising and public relations:
- Approx 800 x 30 second and 300 x 15 second television ads promoting your company across channels 9, 7 and 10 in the 4 weeks leading up to event from Lismore to Brisbane
- Approx 1,200 ads dedicated entirely to promoting Gold Coast Christmas Parade across channels 9, 7 and 10 in the 4 weeks leading up to event
- Additional advertising across print, radio and social media
- Participation and recognition in 12-month public relations and media campaign led by respected Gold Coast firm, Promedia
Unique opportunities:
- Host launch event to be organised and paid for by Master Events for local businesses, Councillors, State politicians, stakeholders and media
- Display one or two floats at your business / venue after the parade until February
- Intensive four-week advertising and promotion campaign with shopping centre activations
- Be the home of ‘Santa’s Treasure Chest’ to attract people wanting to win it to your business / venue
- Special stall at the Surfers Paradise Beachfront Markets on day of parade
Investment: $295,000 + GST
Giant balloon – only 22 available
Imagine your brand soaring 44 feet into the air on a giant helium balloon in front of hundreds of thousands of families, locals, visitors and TV viewers. Dress your team in company branding and walk below these awe-inspiring monsters, gaining you attention like you’ve never had before and giving you the chance to interact with a live audience of potential customers.
- Exclusive branding of 1 giant balloon with the option of having two of your team trained to operate it, or using performers. Your branding will also be on a large sign that is walked down in front of your balloon.
- Approx 200 x 30 second and 50 x 15 second television ads promoting your company across channels 9, 7 and 10 in the 4 weeks leading up to event from Lismore to Brisbane
- Branding across marketing collateral including company profile in official event program, logos on flyers for letterbox drops and inclusion in a 4-week intensive advertising campaign
- Branding across digital assets including website, Facebook and Instagram and broadcast on the Grainger TV production
There may be other opportunities to participate in media and public relation initiatives through a full campaign led by respected Gold Coast firm, Promedia.
Investment: $39,000 + GST
Ground space – only 15 available
Get your brand the attention it deserves as you walk, skip or dance down the esplanade lined with a captive audience of of hundreds of thousands of potential customers to the sounds of cheering and the music of marching bands.
- Design your own branded float, dress in your brand or costumes, or ask us to help create an exciting concept for you with the option of professional performers. The sky is the limit!
- Branding across marketing collateral including company profile in official event program, logos on flyers for letterbox drops and inclusion in a 4-week intensive advertising campaign
- Branding across digital assets including website, Facebook and Instagram and broadcast on the Grainger TV production
There may be other opportunities to participate in media and public relation initiatives through a full campaign led by respected Gold Coast firm, Promedia.
Investment: $9,900 + GST
Don’t miss your opportunity to be part of something magical.
Secure your spot in the inaugural Gold Coast Christmas Parade.
Missing out will feel like getting a lump of coal.
Contact us now to find out more about sponsorship packages
Mobile: 0451 940 332
Email: william@mastereventschina.org